Ofers a cloud-based accounting software platform for small and medium-sized businesses.
Xero’s products are (SaaS) based models and sold by subscription based on the type and number of company entities managed by the subscriber. Its products are used in over 180 different countries.
Xero wanted to increase their conversion levels of their online marketing activities across the UK, and they were looking for a sales outsourcing partner who could make follow up sales calls and conversions. Xero had tried different outsourcing sales companies but felt they were not getting the levels of business conversions that they expected nor value for money.
Xero decided to build a partnership with Sales 4 Results and they were astonished with the results. This is what the Xero Sales Director has to say:
“Sales 4 Results has done a great job following our leads and has increased our conversion levels of our digital marketing campaigns by 150%. Their salespeople have been able to grasp and effectively communicate our technical software capabilities and concepts. It is always a pleasure to watch one of the Sales 4 Results salespeople doing a demonstration of our software”.
ACI Worldwide, the Universal Payments (UP) company, powers electronic payments for more than 6,000 organizations around the world. More than 1,000 of the largest financial institutions and intermediaries, as well as thousands of global merchants, rely on ACI to execute $14 trillion each day in payments and securities. Through their comprehensive suite of software solutions delivered on customers’ premises or through ACI’s private cloud, they provide real-time, capabilities and enable the industry’s most complete omni-channel payments experience.
The Challenge
With a large portfolio of payment solutions available ACI needed support selling their RED Shield product. RED Shield is a robust, multi-dimensional fraud prevention solution.
They appointed us to deliver this project on the strength of our multilingual team, our experience in the software, payments and financial services sectors and our commitment to recruiting, training, coaching and developing our salespeople.
Our Solution
We designed and delivered this project in two parts.
The first part of the project involved working closely with the ACI team, using the ACI CRM system to contact existing clients with a focus on upselling the RED Shield solution. The second stage of our work was then focussed on cold calling potential new customers using a database supplied by ACI which covered firms in the telecoms, gambling and travel sectors.
Our targets for this project were based on a combined focus on wining new business and delivering an agreed revenue.
The Results
We achieved some amazing results for ACI which far exceeded their expectations. With four appointments secured each day we were able to convert 89% of these into new customers, generating, so far, an additional £850k of new business!
“Sales 4 Results exceeded our expectations throughout this sales campaign. We had great communication and feedback from them which made the project challenging and enjoyable campaign. The Sales 4 Results team is very target driven, professional, and will always go the extra mile. Thanks for your support Sales 4 Results!”
Sales and Operations Director ICI
