Product
BT is one of the leaders in the industry when it comes to internet, sports and Television. Their unique BT Sport platform allows people to watch exclusive matches of Premier League, FA cup, Champions League and Europa league action! BT wanted to rely on a professional sales team which will improve their overall market coverage of pubs, bars and restaurants across London.
Plan
Along with their resources and with our carefully selected brand ambassadors, we have devised a marketing plan, created an attractive deal for business owners and as soon as we were all on the same note, we’ve started the campaign!
Results
The results were above our trajectories, which pushed BT Sports to become the most used platform in London area. The campaign statistics indicate that 70% of the venues across Greater London area are now members of BT Sport, and on top of that, individual packages skyrocketed with a 40% customer return-rate after the campaign.
Virgin Media are a British Telecommunications company who provides telephone, television and internet services in the United Kingdom and Republic of Ireland. In July 2006, the company purchased Virgin Mobile UK, which created the first “quadruple-play” media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services. In November 2006, the company signed a deal with Sir Richard Branson to licence the Virgin brand for the combined business.
Virgin Media wanted to expand across the SME and corporate sector, therefore they chose to appoint Sales 4 Results to generate B2B leads and sales appointments.
What Sales 4 Results did for Virgin Media?
– Achieved high quality appointments with large corporations such as IBM and Westfield Shopping Centre.
– Were able to speed up the Virgin Media sales process
– Increase their sales by 39% per year
