We live in a world where technology overtakes control of the tasks and systems which we operate in. Currently, human interaction is often ignored and labelled costly and unnecessary in the marketplace. For example, it is enough to look around you, in the supermarket where the cashier is replaced by the self-check-out machine(s), the train conductor is replaced by automatic gates and ticket machines; and the Christmas cards and calls are so often replaced by social media posts “Merry Christmas everyone” and chain messages.
Digital marketing becomes ads and spamming on every digital device. The advance of technology deemed the biggest achievement of humankind, becomes its greatest enemy where the human interaction gets lost, ignored and forgotten. Frequently we find ourselves in a situation where there is no longer a place for emotions to be understood by another, and a feeling that someone cares becomes history.
Sales4results have put the human ingredient back into sales and marketing. We recognise that best sales results are achieved by combining technology with expert salespeople who can guarantee positive results and long-lasting customer relations.
What makes it for a sale?
Human emotional responses are the secret. If you get good emotional response, you get a sale. If you get a bad or no emotional response, you have no sale. All successful marketing campaigns operate on that principle. Robotics will never replace human emotions.
You start a business and offer products. You pay for advertising. Most of it gets ignored.
Human integration allows for a buyer to receive someone’s attention, intentions and care. That’s where professional salespeople come in. Communication is sent and received, the potential buyer communicates with the salesperson and both can experience emotions.
Sale is not about what your buyer says or how he treats you. It is about your response and what emotions you give and how you make your buyer feel about the sale. A True salesperson finds out what is important to a buyer and he cares to deliver what the buyer needs with intention and integrity. If the buyer is unaware of the need to buy that product or service, the successful salesperson can create that want because he knows the buyer can benefit from that.
People buy things all the time and spend their money, but can YOU win the sale?
The answer is YES.
In Sales4results we understand that sales are happening everyday every hour and every minute of the day so therefore your products can also sell. In an over marketed society, it can be extremely hard to push through the noise and be heard, but it is nowhere near impossible!
No marketing system will replace another caring person who is willing to do no matter what it takes to help a customer solve his need. Integrity, care and intention to help are key factors in handling the customer.
